![]() By the way, these prettier colors help a vehicle hold its value. The actual colors that surround us in our natural world are also-rans, with blue at 9.5%, red at 8.6%, and others like orange, green or yellow at less than a percentage point apiece. Around the office, we call the white-silver-gray-black spectrum the “German rainbow.” Together, they make up an astonishing 78.6% of all U.S. Millions of Mercedes, Audis and BMWs wear that color. And for decades grays have been a mundane medium to dark charcoal metallic. If you lump gray and silver together - the difference can sometimes be a, well, gray area - they’re nearly 1 in 3 cars. Meaning, nearly 1 in 5 cars out there is gray. Everybody owns a black car once in a lifetime, and once is generally enough.Īnd then there’s gray, at 18.4%. Black cars look fantastic, at least for the first half-hour after you wash them. And white’s often a no-cost color option. ![]() It has good visibility, and paradoxically can appear clean even when dirty, so that’s nice. White is the top seller, at 26% of the automotive market. Yet gray is the third most popular car color, and we’ve never understood that. Or, gray can be achieved by basically using all the colors, like you took all the food in your fridge and whirred it in the blender. Gray is achromatic, between black and white. Maybe not as bad as the proverbial beige Camry, but close. Up until now, gray has been one of the most boring colors a carmaker could offer. For maybe the first time, gray is turning heads on the road. Turns out, though, Ceramic Gray is sort of interesting - part of a new generation of gray paint on cars. When Buzz Aldrin surveyed that stark landscape in 1969, he declared it “magnificent desolation.” Seems like a downer connotation if you're trying to sell trucks, but Ram’s marketing people may be too young to remember that. It’s called the Lunar Edition because the surface of the moon is gray. More gray paint isn’t the excitement we were expecting. ![]() Instead, it was this: a special edition for the TRX and Rebel called the Lunar Edition - an appearance package based on a paint color called Ceramic Gray. We perked up here at Autoblog: What big news was coming? The reveal of the small Ram pickup? The Hurricane inline six going into the Ram 1500? We've been anticipating these developments. A couple of weeks ago, Ram did just that. Occasionally, automakers alert news outlets when they’re about to announce something important. Overcast recast: Gray is young again as a car color Gray is having a day - it's almost not boring anymore, in fact it's kind of cool
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